Keith Belling
Keith Belling
baked bulb cakes heat pops realized rice saw soon visit
When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I saw the molds of rice and how the heat pops it like popcorn, the light bulb went off. This is popped. This isn't baked or fried.
business error lots potatoes rice technology took trial using
Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and error and lots of practice, though, to get the right flavor.
creating great interest snack
My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.
connecting
My focus has always been on connecting with consumers in a meaningful way.
focused mercedes passengers wherever
We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.
chips corner deli epiphany opportunity potato realized sandwich
There's a deli around the corner from my office where I'd get a bag of chips with my sandwich, and I was hiding them under my sandwich because I was embarrassed. When I had this epiphany that I was hiding the potato chips from myself, I realized there was an opportunity there.
baked fan fried knew
I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.
fried good love options rice
I love fried chips, but they weren't good for you, and I didn't like the healthy options like rice chips.
kids range
We have a broad range of snackers - moms, kids and healthy active people.
brand couple creating exciting fun innovative passions putting shares work
Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days.