Lapo Elkann
![Lapo Elkann](/assets/img/authors/lapo-elkann.jpg)
Lapo Elkann
Lapo Eduard Elkannis an Italian entrepreneur and grandson of Gianni Agnelli, the former controlling CEO and controlling shareholder of Fiat Automobiles...
NationalityItalian
ProfessionBusinessman
Date of Birth7 October 1977
CountryItaly
onto
I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian.
family myth since
I would say that Juventus is a myth not only in Italy, because it's the most loved team in Italy, but also around the world. And it has been in my family since birth.
foreign jewels market reigns various
Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector.
call considered follow man rules work
I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste.
arrogant bad happens learned people
I've learned that if one is arrogant and if something bad happens to him, people won't want him to succeed. They will make more of an effort to bring him down.
captains founder gave great industry innovative knew personally workers
I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way.
learn life ordinary president school teachers travel
You can learn from everyone, the president or the cleaner. You need teachers in life, but they're not always school teachers or professors. You learn from ordinary people. You learn from travel, from just walking down the street.
bath behind best bronze design given house la leaf magazine nobel opera premier understand
Tiles, the best furniture, fabrics, bath fixtures, bronze - just leaf through any design magazine and you immediately understand they're all 'Made in Italy.' We have the premier opera house in the world, La Scala, and behind the Nobel given to CERN is the research of many Italians.
freestyle stands ventures
I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre.
corrupted love people talented winston wisdom
I love Winston Churchill. I love the wisdom he had, the sagacity. I like people who are independent-minded. People who aren't part of clans or systems, who are talented and free, and able to do things without being corrupted by the system.
coming hard leaving love time winston
I love Winston Churchill; I think he had the grace of coming and the grace of leaving - when things were hard he was there, and when it was time to leave, he left.
annoys buy fold imposed jacket sicilian sleeves tailor
I need to make things mine. It annoys me to buy something that is imposed on me. When I have a suit made, I go to the Sicilian tailor Alessandro Martorana in Turin. I like shorter jacket sleeves and often fold the cuffs up. It's more modern that way.
biscuits
I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here.