Lonnie Miller
Lonnie Miller
affordable buyers call continue humbling importance life purchase results segment similar since stage treat vehicle walk
It's humbling to see this segment call out the importance of how dealers treat them since so many first-time buyers continue to feel their first vehicle purchase is all about getting what they want for an affordable price. The results are a reaffirmation that buyers in this stage in their life walk into showrooms with similar expectations as more seasoned vehicle buyers.
challenge content creating customers developing emerging five generation harnessing losers marketing media mobile next opportunity relationships separate technology watching winners
Harnessing mobile media technology will be the automotive industry's most important marketing challenge -- and opportunity -- in the next decade. Generation Y is tuning out traditional advertising, and watching what they want, when they want. Creating breakthrough content and developing relationships with customers through emerging media technologies will separate the winners from the losers in the next five years.
among appear automatic battle count current family large loyalty members parents uphill
Manufacturers should not count on automatic loyalty among first-time buyers, even if their parents are current customers. Not only is it an uphill battle to get their attention, but traditional endorsements from family members don't appear to play a large factor, especially from a retailer view.
katrina people totally wiped
Katrina totally wiped out New Orleans, ... The dealerships that were impacted are still under water. People can't even take delivery. In that part of the country, you've got a real problem.