Marc Berman
Marc Berman
curiosity factor looks seen
We've already seen what (Clark) looks like. The curiosity factor is gone.
air beginning cram disappears forward gives january seven stays throat tired until viewers watch
You watch it beginning in January, it stays on the air until May and they cram it down your throat from January to May, but then it disappears for seven months, so viewers don't get tired of it. It gives the viewers something to look forward to.
awards bringing win younger
They won't win any awards for 'War,' but as long as they're bringing in younger viewers, it's a success.
abc hit holes last people schedule
Many people thought ABC hit rock-bottom last year. But I think it's going to hit rock-bottom this year. They've got too many holes in the schedule to fill.
among audience competition three time top
For the first time in its run, there's competition from a show that's consistently among the top three in ratings. 'Desperate Housewives' is not going to give up audience that easily.
appeals everybody incentives jumping relationship replace television trendy tv viewer watch ways younger
Everybody is jumping on the bandwagon. These are new ways to watch television. It's very trendy and appeals to younger viewers. Will it replace traditional TV watching? No. But these are incentives that can deepen the relationship between the viewer and the TV show.
cbs race
It's a two-network race between CBS and NBC,
audiences expected half lose million nobody
Nobody expected them to do 45 million again. To lose about half the audience, that's big. That's dangerous. That's very dangerous.
looking networks reality
Reality is a short-term solution. In the long run, there won't be a benefit. ... But the networks are looking for the most eyeballs.
happened tv wondering
I'm a professional TV watcher and even I find myself wondering what happened to this show or that show. Who can keep up with this stuff?
ghost
Ghost Whisperer. It's doing better than I thought it would be doing.
advertising believe reach
Advertisers believe that once you reach 50, you're over,
audience audiences half lose
To lose about half the audience ? that?s big. That?s dangerous.