Marina Amoroso
Marina Amoroso
carriers companies customers last mass offer realizing rest
The carriers are realizing to get the last customers they need to offer more than just a mass approach. The companies offer everything, but it's not customized to really penetrate the rest of the market.
bridge built business concerns consumer ensuring extension good job kept kids location market natural phone privacy seen services serving sprint track turn workers
This is a natural extension of location services we've seen serving the business market to track workers and employees. Sprint has built a bridge to the consumer world and to families. Sprint has done a good job ensuring that privacy concerns are kept to a minimum.... Kids can always turn the phone off if they don't want to be tracked.
appeals great market parents target tougher understanding
There's really not a great understanding right now about what appeals to parents and kids. It's a market that is tougher to target than other segments.