Mark DiCamillo
Mark DiCamillo
maybe move negative people straight
When politicians try to move from negative to positive, it really is a two-step process. People don't go straight from negative to positive. They go from negative to undecided, and then maybe to positive.
directly drag image negative people related vote
The governor's image is a negative drag and it is directly related to how people are going to vote on these propositions.
across arnold common democrats difficult endorsed good negatively reacting seems thread turning
The story is not a good one for the governor, ... There seems to be a common thread across all the proposition - if Arnold Schwarzenegger has endorsed it, Democrats and nonpartisans are reacting negatively and by turning off those two groups, it has made things very difficult for the governor.
ads defeat helping negative seems voters
The barrage of negative ads seems to be influencing voters and helping to defeat Proposition 79,
against bring change difficult impression level lower mind negative negatives opponent run
It's always more difficult to change somebody's mind once they have a negative impression of you. But he can run against an opponent and try to bring him to the same level or even a lower level than where his negatives are.
companies negative side voters
As we get around to the election, voters will know which side the pharmaceutical companies will be on, and that could have a negative effect.
direction modest moving
It is a modest improvement. But it is moving in the right direction.
among bush members
I think there has been an overarching re-evaluation of Bush among some members of his own party.
calling change names november onto sorts suspect tone
I would suspect his tone would change significantly if they don't make it onto the November ballot. If that happened, I could see calling the Legislature all sorts of names by the end of the campaign.
looks people process segment step terms voters
I think it's a two-step process and it looks like he's successfully getting people over in terms of step one to the undecided column. But there's a segment of voters who are withholding judgment. They know who Schwarzenegger is, but they are not sure.
economy education illegal job talking wilson
Wilson did a masterful job of talking about illegal immigration -- anything but economy and education -- and that was the No. 1 issue.
adjusted daily factor people risk
People have pretty much adjusted to the risk factor of earthquakes and go about their daily lives.
looks region voters within
There are large-scale differences between voters here (on the coast) and voters inland. Within California's borders, there's a red-state region that looks a lot like the Midwest.
backing people supported voters
When we tell voters Proposition 78 is supported by the pharmaceutical companies, it weakens support even from the people who are backing it,