Mark Rein
Mark Rein
launch neither question title whether
Do you when the PS3 launch is? Neither do we. So the question of whether we're a launch title or not is unanswerable because we don't know if the PS3 will be out before we're done or not.
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A few years ago, Circuit City was a good example of this. They gave one price online, another price in their ad, and a different price in the store, all for the same item, without any explanation as to why. Simply stated, that's a great way to confuse and frustrate customers.
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Are they going to sell used copies of Microsoft Office -- and if not, why not?, ... Why is that Microsoft ( Research ) has no objections to you reselling a copy of 'Halo,' but if you try it with Office, they'll come down on you like a ton on bricks?
catalogs influence purchasing send timing understand
You need to understand the timing of what catalogs you send to what customers, and how that's going to influence their purchasing habits.
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With Unreal Engine 3, we designed it to fall in the sweet spot of next generation consoles. We've been really in tune with the next generation consoles this time around.