Mark Urman
![Mark Urman](/assets/img/authors/unknown.jpg)
Mark Urman
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Maybe we're doing something right, ... I don't mean to sound greedy, but my only regret is that a couple of our films had a good shot: 'The Untold Story of Emmett Louis Till,' an amazing film about race in this country, and 'The Aristocrats,' which may have been a long shot because it's not an orthodox documentary but more of a performance film.
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Nothing about the way Awesome was made was conventional, so we are trying to be as imaginative in our release strategy as Adam was in making the film.
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I loved the notion that this was a film for the fans, by the fans.
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Steve has made a wonderfully clever, informative and energetic film and we are not only excited to be releasing it, but we are thrilled to be among the companies who can.
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There is no question that films that we would have considered viable just a few seasons ago are too risky to undertake these days, ... Small films are smaller than ever and titles that would have done decently a few years back would almost certainly be doomed to abject failure these days.
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We believe the film is more mainstream than anything Atom has ever made. It's also more commercial then anything we've released before. The cast is certainly mainstream, and we believe it's an R-rated film.
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What we know about our customers is not that they won't go to the movies if they know it will be on DVD soon. Au contraire -- what we know about our customers is they will see it when they want to, if they want to, and how they want to, so I say let it all happen all at once.