Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.
We have to find the environments in which it will be possible to live with our new inventions.
Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
Medieval and ancient sensibility now dominates our time as acoustic and multisensory awareness displaces the merely visual.
Interface, of the resonant interval as 'where the action is', whether chemical, psychic or social, involves touch.
The mark of our time is its revulsion against imposed patterns.
Only a fraction of the history of literacy has been typographic.
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Life. Consider the alternative.
When information overload occurs, pattern recognition is how to determine truth.
The global village is a place of very arduous interfaces and very abrasive situations.
Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.