Marty Collins
Marty Collins
basket convinced courage entire focused forward hotel image modern putting rather simply took
It took a little courage to set out and do something modern, but we were convinced that modern and high-design is the forward trend. We're very focused on our positioning and our image and the entire basket of goods, rather than simply having a hotel and putting residences on top.
product
Things are getting very complicated and more complex. It will be all about the product offerings.
accurate appears assessment business days few hurricane time
Any time a hurricane appears in the Gulf, business essentially stops. It will be a few days before we have an accurate assessment of the situation.
bring cup decision fusion line marketing street
It was a marketing decision to bring the street Fusion and the Nextel Cup Fusion on line at the same time.
available potential reach tools
We have a lot more tools available to reach potential customers,
borne certainly niche sales
We think that there's an unexploited niche in many markets, certainly here in Dallas, and the sales of the residences have pretty much borne that out.
bit ford match ourselves research
We do a bit of research and try to match ourselves up with someone we feel comfortable with, someone who's going to look the part with the Ford brand.