Mike Roth
Mike Roth
Mike Roth, originally from Northampton, Massachusetts, is an A&R man, notable for discovering and developing numerous famous Canadian bands including Our Lady Peace, Chantal Kreviazuk, Amanda Marshall, The Philosopher Kings, Prozzäk, Junkhouse, Hemingway Corner, Edwin, and Dala among others. Formerly a senior VP of the Canadian division of Sony Music Entertainment, Roth has since founded his own music company, "Big Bold Sun Music" in 2003, and has signed three new bands to his label for development, folk-rock musician Pat Robitaille,...
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Think back to eight or nine years ago. Tell me if you'd ever heard of Gonzaga, and if you had, could you even pronounce it correctly, or know where it is? It's hard for people to put a price tag on that.
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One of the things we're trying to do with these games is showcase what makes them different than a game at Ohio State or USC. And the things that make them different are the fans, the bands and the atmosphere. These are Historically Black Colleges and Universities and we would be missing the point if we would go in and treat them exactly like we would treat a game at Ohio State.
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The university has seen significant success outside of basketball in recent years, and no one has argued that basketball hasn't had an impact on that, ... It makes the decision to reward someone -- like Mark -- who has brought tremendous success to the university a no-brainer.
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I had people call me after last year and the year before. They're so emotionally involved, they're not always thinking straight, saying things like, 'Mark should be fired,' because he didn't get past the second round.
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Everyone involved sees this as a good idea. With the glut of college football on TV, there's no reason that those leagues aren't represented. It's challenging at first, but anything good is challenging.