Nicholas Heymann
Nicholas Heymann
number
I thought the number would not be this weak,
altering appliance believe building business changes decided decline downside due far historic impact increasing market massive net north potential pricing rapidly rating reduce reflect result risk sell series share steadily step strongly unusual versus ways
We have decided to take the unusual step and reduce our rating on WHR to Sell to reflect what we strongly believe is the potential for significant near-term downside risk due to a series of massive changes rapidly altering the historic ways the appliance business is conducted in North America, ... The net result of this change will, in our opinion, be a slow, but steadily building decline in market share for WHR, accompanied by steadily increasing pricing pressures, which we believe could far disproportionately impact Whirlpool versus other manufacturers.