Nick Woodman
Nick Woodman
Nicholas D. "Nick" Woodmanis an American businessman and philanthropist. He is the founder and CEO of GoPro...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth24 June 1975
CitySanta Clara County, CA
CountryUnited States of America
people
People don't go buy GoPro for the thing; they buy it for what the thing does.
buy people whether
People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment.
based breakdown buy learned people rational
I learned that most people buy based on emotion, not on a rational breakdown of the product or service.
ages money
I lost $4 million of other people's money between the ages of 24 and 26.
motivate next production spend time work
If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better.
approach business certain decide freedom process rushed total versus
Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors.
people
People use GoPros to capture the experiences they are passionate about.
focused
I get pretty focused when I start working on something. And I drink a lot of water, way more than most people.
anybody business check grow money profitable small
I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going.
decision difficult easy guy imagine life looking point time
When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out.
work
As long as we continue to execute, everything will work out for everybody at GoPro.
build certain hardware services
At a certain point, the services that you build around the hardware become more important than the hardware itself.
following
Dedicating myself to actually following through was my single biggest achievement.
certain disney engagement movies produces
Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.