Nitin Gupta
![Nitin Gupta](/assets/img/authors/unknown.jpg)
Nitin Gupta
appears both drop format prepared scenario
The best-case scenario would be that one format will drop out, eliminating the confusion, but it appears that both are prepared to go to market, and they both have significant support.
intriguing
I think it's the most intriguing part of the deal.
carriers consumers convince device good millions mobile people phone phones service targeted
This is a service targeted at a device that millions of people are buying, and the mobile phone is a good vector for audio, but manufacturers and carriers still have to convince consumers that the phones are not just communications devices.
ipod providing represents toward trend
There's been a lot of speculation about the iPod phone, which represents a trend toward providing handhelds with digital-content playback capabilities.
abc beginning business compelling consumer filling gauge legitimate service trying
The beginning of a legitimate service would be filling a consumer need. I don't think $1.99 is a compelling business model. ABC is trying to gauge the market.
boundary cell cleared cross huge integrate last mainstream major nice phones radio satellite size step technology toward
If they can cross the boundary into the cell phone, satellite radio will have cleared the last major hurdle. MP3s are nice but the penetration of cell phones is phenomenal, and if they can get the technology down to the size where they can integrate it into a cell phone, it will be a huge step toward the mainstream for satellite radio.
brand expand few market next sony strength tremendous
Sony has tremendous brand strength in portable-audio players. And the digital-audio market is going to expand dramatically in the next few years.
apple difficult displace offered
It has been difficult for competitors to displace Apple because they haven't offered anything different.
among attraction current demand digital ipod might music players
There might not be a lot of demand among current iPod users, but the real attraction will be among those who don't have the music players but want to try digital audio.
consider mac run switching users
There are a lot of users who, in the past, wouldn't consider switching to a Mac because they need applications that don't run on a Mac.
added base chance content easier larger necessary relationship sign subscriber
This will give a larger subscriber base a chance to try XM content without going through the hassle of getting the necessary equipment. If they find the programming valuable, it would be a lot easier to sign them up. The added distribution that XM will get from this relationship will be very beneficial.
dvd heard player race rhetoric
We've heard it all before. We've heard so much rhetoric that this race is now anticlimactic. At this point, just show me the DVD player already.
device elements entertainment means offers portable type
We're going to see some type of portable device that offers some PDA elements but is very consumer-focused, and that means more entertainment functionality.
advertising available becoming content few form free longer past supported towards trend
We're seeing, in the past few months, a trend towards longer form content becoming available for free and supported by advertising .