Noah Elkin
Noah Elkin
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Although the Internet is responsible for its share of identity theft, studies have shown that use of the Web and other electronic means such as ATMs can actually help consumers remain vigilant against theft because they can monitor their accounts multiple times over the course of month.
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Mobile search is an area that, depending on who you read, is ramping up for imminent takeoff in the next year-and-a-half. We want to make sure we're there in advance of that. When our clients start asking us, 'What can you do for us on mobile?' we want to make sure we're there with the carriers, partners and aggregators.
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Especially because mobile devices are used on the go, the chances are good you're searching for something specific near where you are at that given moment. It's the last mile in advertising.
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Advertisers obviously want to be where consumers are and if consumers are going to be online the advertisers are going to try and be there as well. Video and advertising go together like the proverbial bacon and egg.
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A BBB/Javelin study found that identity theft victims who discovered the crime through electronic means averaged a smaller monetary loss than those who found the theft on their paper statements. By contrast, consumers who rely on paper statements might have to wait days or even weeks, depending on the statement cycle, before learning that a theft had occurred, increasing the chance that larger sums could be stolen.
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Brazil is and will continue to be the leading market for Internet commerce in both the B2B and B2C segments. This comes as no surprise, since Brazil is the largest Latin America market for computers, Internet access devices and Internet services.
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The shift to a shortened description reflects a growing trend toward alignment with consumer expectations and current market conditions. We also believe that growing broadband penetration is forcing users to think and act more quickly, in line with how technology in general is changing.
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We have a major background in search, and search optimization. Our interest is to help clients optimize for mobile. It's more than just making sure your site shows up on mobile devices. It's making sure the user experience you provide on mobile devices is one that will be compelling and keep them coming back.
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We have to start considering new factors for the mobile world, from configuring creative for smaller screens and bandwidth that's available. Strictly giving users the option to opt-in is another important factor, which you can easily do with SMS.