Page Thompson
Page Thompson
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In developing unique content like 'Movies That Pop,' Warner Home Video On Demand is leading the way in recognizing the tremendous growth of the video-on- demand audience.
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On Demand has become very popular among viewers and will continue to grow as cable adds new content every month. Comcast alone had a record 130 million On Demand views, which is equivalent to 55 million hours spent watching On Demand, and nearly 6,000 shows available in the month of November. We anticipate this will be even higher in January when Sci-Fi On Demand will be featured.
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We're delighted to partner with Walt Disney World Resort to bring these two concert events to our customers. Music videos and concerts continue to be some of the most popular programs on our ON DEMAND service.
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This study confirms that video on demand complements the traditional TV viewing experience. In addition to watching programming not available on traditional TV, customers are using VOD to learn about shows they may not have seen before or to catch up on past episodes of series they've missed.
addition available catch customers episodes learn past seen series shows study using watching
This study confirms that VOD complements the traditional TV-viewing experience. In addition to watching programming not available on traditional TV, customers are using VOD to learn about shows they may not have seen before or catch up on past episodes of series they've missed.