Peter Guber
Peter Guber
Howard Peter Guber is an executive, entrepreneur, educator, and author. He is Chairman and CEO of Mandalay Entertainment. Guber's most recent films from Mandalay Entertainment include The Kids Are All Right, Soul Surfer, and Bernie. He has also produced Batman, The Witches of Eastwick, and Flashdance. Guber's films have earned over $3 billion worldwide and 50 Academy Award nominations...
NationalityAmerican
ProfessionProducer
Date of Birth1 March 1942
CountryUnited States of America
Peter Guber quotes about
The reality is that every movie is a new business. Nobody says, 'Hey, let's go down to the Pantages Theater, I hear a Warner Brothers picture is playing there.' Or, 'Let's go to this theater, I hear the film came in on budget.' It'd be ridiculous.
'Tell to Win' reveals the key elements that tellers of purposeful stories utilize to engage their listeners and turn them into viral advocates of the tellers' goals.
So when you tell a joke, you want to make someone laugh, or if you tell a story about someone who had a heart attack, it may be because you want the listener to exercise. Stories are tools to create social cohesion and to get humans to strategize together.
With a purposeful story, you can change a "wanna be" to a "gonna be" to a "be".
Truth is a point of view, but authenticity can't be faked.
Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.
Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.
Nothing replaces being in the same room, face-to-face, breathing the same air and reading and feeling each other's micro-expressions.
People love to be swept off their feet, to go into an environment where they've never been, to experience things they only dream about. And filmmaking offers that potential.
When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.
Good storytelling is harder than it sounds, but the easy part is that everyone has the ability to do it. ...Tap into it.
Every journey that is successful has culs-de-sac and speed bumps. I carry a wisdom gene through my life through the good, the bad, and the ugly.
In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool.
There are no rules, but you break them at your peril.