Ralph Bernard
Ralph Bernard
Ralph Bernard CBE was the chief executive of commercial radio group GCap Media. He started his career as a journalist at Sheffield's Radio Hallam in 1975, before moving to Hereward Radio in Peterborough...
afford areas bbc choice commercial competition consumer destroy difficult finds good keeps meet provides
I think the BBC finds it difficult not to compete. Competition in some areas is a good thing, because it provides better consumer choice and keeps everyone on their toes. But it can also destroy the development of the commercial sector, because we can't afford to meet the BBC's position.