Reyne Rice
Reyne Rice
brings build category grow market people social trying
They can grow market share. They're trying to build social interaction. It's kind of a multi-generation category that brings people together.
celebrity character dolls icon licensed life pop product takes ties whenever
Celebrity dolls have always been a pop icon trend. Whenever a product ties to a licensed character or celebrity, it takes on a life of its own.
afraid computers embrace grown kids latest
Kids want to have the latest in technology, just like adults. Kids have grown up with computers. They are not afraid of technology, they embrace it.
camera digital
This is a big leap. A 3-year-old with a digital camera is unusual.
balance parents starting toy
We find that parents are starting to migrate to more of a balance in the toy box.
coming expand grow market options order rejects retailers strategic strategy toy trying
Toy retailers and manufacturers are trying a different strategy so that they don't keep coming back to the same places. In some instances, it's a strategic decision. Toymakers need to expand their options in order to grow their market share. It's also a way out if Wal-Mart rejects their products.
difference further highly move price promoted wars
We'll still see price wars once we move further into the season. The difference is that they may not be across-the-board but only on the highly promoted items.