Reyne Rice
Reyne Rice
companies fresh ideas looking outsiders pool source
Big companies know that not all ideas come from one pool or one source of people, so they're always looking for outsiders to come up with opportunities they may not have thought of. It's a fresh source of inspiration.
celebrity character dolls icon licensed life pop product takes ties whenever
Celebrity dolls have always been a pop icon trend. Whenever a product ties to a licensed character or celebrity, it takes on a life of its own.
afraid computers embrace grown kids latest
Kids want to have the latest in technology, just like adults. Kids have grown up with computers. They are not afraid of technology, they embrace it.
game hour people pull strapped
A lot of people are strapped for time, and they don't want to pull out a game if they know it's going to be an hour or more.
brings build category grow market people social trying
They can grow market share. They're trying to build social interaction. It's kind of a multi-generation category that brings people together.
camera digital
This is a big leap. A 3-year-old with a digital camera is unusual.
cameras cool digital kids parents siblings using
The cool thing about that is that kids are role-playing what they see around them, and they see their siblings using digital cameras and using digital phones. They see their parents using those, and so that's what they want to role-play with.
favorite kids parents time
When kids are that little, parents are one of their favorite playthings, so having their parents' time and interacting with their parents is great.
balance parents starting toy
We find that parents are starting to migrate to more of a balance in the toy box.
coming expand grow market options order rejects retailers strategic strategy toy trying
Toy retailers and manufacturers are trying a different strategy so that they don't keep coming back to the same places. In some instances, it's a strategic decision. Toymakers need to expand their options in order to grow their market share. It's also a way out if Wal-Mart rejects their products.
difference further highly move price promoted wars
We'll still see price wars once we move further into the season. The difference is that they may not be across-the-board but only on the highly promoted items.