Robbie Bach
Robbie Bach
Robert J. Bach, commonly known as Robbie Bach, was the President of Entertainment & Devices Division at Microsoft. He led the division that was responsible for the Xbox, Xbox 360, Zune, Windows Games, Windows Mobile and the Microsoft TV platform. After 22 years at Microsoft, Robbie announced his retirement from Microsoft effective in the fall of 2010. Robbie now speaks to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game...
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Price cuts come when you see a need in the marketplace, ... We saw a lot of momentum during the holiday at good prices.
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Historically, there's been one price point and one configuration. You got it whether you wanted it or not,
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Renowned development studios around the world are busy putting the finishing touches on their Xbox 360 games ,
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Having a head start is an advantage if we can build some momentum around the games that we can ship. If you look at the support we're getting, every major third-party developer in Japan is supporting the launch.
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Eighteen months out we have to go to developers and talk to them about the platform, talk to them about the tools and the architecture so that when the product ships there are amazing games available.
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I think the thing people have to realize is that digital technology is changing the home in a profound way.
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Putting a 56K (modem) in there wouldn't say much about our vision of the future.
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In September, Steve announced some significant cross-company organizational changes intended to achieve greater agility, better manage future growth, and drive our software-based services strategy. Today, I'm excited to share the plan for how our new Entertainment & Devices Division will align itself to deliver on these company-wide objectives and the E&D charter while simultaneously ensuring our continued focus and momentum on existing efforts.
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The digital lifestyle is about staying connected with people and information, and enjoying digital entertainment, wherever you are -- even in the car. Working with Fiat we have delivered automotive-grade systems that extend the digital lifestyle into the car at a price that is affordable to most car buyers. Windows Mobile for Automotive provides performance, reliability and flexibility for a new generation of in-car communication and infotainment solutions.
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sales rates are going to be a little bit less important. What's really important is how we're setting up for the next two, three, four years.
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We expect a strong portfolio of titles on launch day and through the holidays that will appeal to fans of every genre and gamers in every region,
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You have to remember that the cost of those chips puts them out of the range of the console market.
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We are well aware that many gamers are disappointed to have not gotten their Xbox 360 on day one. We are working around the clock to manufacture as many Xbox 360s as we can and are replenishing our retail channel week after week.
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The point here is about choice. In the past, game consoles didn't offer much choice. You got what they said you got.