Rose Peng
Rose Peng
adjust balance close company consumers delight exciting market meet natural needs net offer pay price product production reflect retail sales style surprise terms vehicle volumes
First is the product itself, which must offer a fresh, bold, and exciting style to consumers, things that surprise and delight consumers, as well as durability and reliability. Second, the vehicle must be priced right in terms of its MSRP to reflect the net transaction price consumers pay to close a transaction. And the company needs to set the right production volumes and adjust the balance between retail and fleet/rental sales to meet the natural market demand.
decisions early improvement improving increased key measured product realize residual strategies though throughout values
The key to improving residual values is to realize that residual values are fundamentally impacted by decisions made throughout the product lifecycle, even though it is measured at remarketing time. We see increased residual values when we incorporate residual improvement strategies early into the decision-making process.
actual close crucial establish means possible price prices setting
It's crucial to establish the right MSRP and that means setting a price that is as close as possible to the actual transaction prices commanded by a vehicle.