Roustam Tariko
Roustam Tariko
Roustam Tarikois the founder of Russian Standard Vodka. He also founded Russian Standard Bank, a credit and term life insurer in Russia. In 2009, Tariko's net worth was estimated at $1.1 billion...
NationalityRussian
ProfessionBusinessman
Date of Birth17 March 1962
CountryRussian Federation
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My biggest entertainment in Moscow was to go to the subway and watch people. When American students visited, I watched them; I learned English from them.
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When you have premium brands, you have to have the right balance of communicating all of your values.
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We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.
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There are a lot of people who are trying hard to sell themselves as Russian vodkas.
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What's my expectation in the U.S.? I would like to replace Grey Goose.
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Wherever I am, I start my day, it's the same. I'm not an early bird. I'm not waking up at five o'clock, six o'clock; it's usually seven-thirty, eight o'clock, and I will then read the newspapers, emails from around the world and make phone calls.
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I don't very much distinguish when I'm working. I do what I like to do: the time changes and my activity changes.
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From the country with limited hope to grow your own business and express your own personality, Russia has become the land of significant opportunity.
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What I'm primarily responsible for is products. Everything is developed with my personal involvement. Second is client communication. Everything to do with product and consumer is my primary focus. I also deal with everything which relates to investment and partnership. Distribution, finance, administration, I don't do.
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I do not separate my job and my personal life; therefore, I never work and never rest.
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I always wanted to work on the consumer market; I always wanted to work with people.
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Lots of businesses built in the early 1990s were not very transparent, not only by Russians, but also by foreigners.
I would prefer myself to own all of my brand, where everything I am responsible for myself.
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Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.