Roustam Tariko
Roustam Tariko
Roustam Tarikois the founder of Russian Standard Vodka. He also founded Russian Standard Bank, a credit and term life insurer in Russia. In 2009, Tariko's net worth was estimated at $1.1 billion...
NationalityRussian
ProfessionBusinessman
Date of Birth17 March 1962
CountryRussian Federation
work
I always wanted to work on the consumer market; I always wanted to work with people.
dreams foreign
I had dreams about working for a big foreign company.
time
I don't very much distinguish when I'm working. I do what I like to do: the time changes and my activity changes.
biggest english entertainment moscow subway watched
My biggest entertainment in Moscow was to go to the subway and watch people. When American students visited, I watched them; I learned English from them.
society wants
I launched Imperia at the Statue of Liberty because I wanted to use something symbolic. I like American society because it always wants to do something new and better.
cheap feminine good martini needed product russians vodka
Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.
business country express hope land limited russia
From the country with limited hope to grow your own business and express your own personality, Russia has become the land of significant opportunity.
bombarded communist pioneer soviet wearing
I was proud of my Soviet country, of wearing Young Pioneer uniform, bombarded by my mother's Communist propaganda.
life
If you do things you like to do, then your life will be easy.
attention available best buy carefully close expensive grain growing lake land manage ourselves purity russian specific store
We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.
premium
When you have premium brands, you have to have the right balance of communicating all of your values.
early eight emails five six waking wherever
Wherever I am, I start my day, it's the same. I'm not an early bird. I'm not waking up at five o'clock, six o'clock; it's usually seven-thirty, eight o'clock, and I will then read the newspapers, emails from around the world and make phone calls.
client consumer deal developed finance investment primarily primary product relates second
What I'm primarily responsible for is products. Everything is developed with my personal involvement. Second is client communication. Everything to do with product and consumer is my primary focus. I also deal with everything which relates to investment and partnership. Distribution, finance, administration, I don't do.
expectation grey replace
What's my expectation in the U.S.? I would like to replace Grey Goose.