Scott Maccabe
Scott Maccabe
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Having the right storage solution is the key to making consumer electronics markets happen. Today's consumers want to carry large volumes of digital content. Toshiba's leadership in the 1.8-inch HDD category, along with new technologies like perpendicular recording, have enabled us to deliver the right combination of high-capacity storage across all mobile HDD platforms. We're executing solidly from our 2.5-inch family down to the tiny 0.85-inch HDD, which will offer up to 10GB of capacity by 2007.
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It's the consumer saying, 'I want it all.' That's why folks like Apple can kill Dell's entry into the MP3 space. They're also listening to the voice of the consumer. It's exciting for us because in the past, you had leaders like Dell leading because of operational efficiency. That concept is now a requirement for a ticket to the game. But to lead the game, you've got to really have the depth and capabilities to invest in technology.