Seamus McAteer
Seamus McAteer
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As all carriers more aggressively promote subscription-based models, they are also testing price inelasticity by gradually inching up average pricing. To grow the market, carriers must work in tandem with publishers to provide real value for a more expensive subscription, rather than treating it as just another pricing tactic.
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As the e-commerce market matures, you're going to see more software package solutions. Even Oracle is getting into the applications business. There is much more packaging on the software side to facilitate seamless scalability.
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Mobile entertainment is, without a doubt, the future of the phone. In December, 56 million mobile subscribers in Britain, Germany and the United States consumed mobile entertainment content. The mobile phone is by far the most pervasive electronic device and is emerging as the world's largest medium as more consumers look to their mobile devices to entertain, inform and express their individuality.
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A site that wants to prepare for rapid traffic expansion will want to make sure that it has internally all the systems it needs to handle that traffic when it comes.
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The closed carrier portals and the limited interfaces make it difficult for new brands to break in. But as we get more powerful browsers and more powerful phones, we'll have new ways to seek out content. We'll start seeing new business models and new entrepreneurs.