Sean Wargo
Sean Wargo
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With the overall CE industry expanding 11 percent on a revenue basis in 2005, it is understandable that the household penetration of a handful of categories responsible for driving this double-digit revenue growth have gained momentum over the past year.
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Getting a foothold on the DVD market really gives you leverage in the TV market,
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It was pretty much a hit right out of the box, ... The price fell rapidly, and it was a product that was compellingly different from VHS. The sound quality was better and the picture quality was better.
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If they get a DVD player and like it, they'll say, 'Why don't I look at the TV as well?' And when little else is different, they'll go for price. The risk is justified in the savings.
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While price remains a purchase driver, the results of this study show that the audio buyer still places sound quality at the top of their list. The good news for retailers is that many consumers are leaving the door of opportunity cracked open through their willingness to interact with a sales person and to receive a demonstration of better audio equipment.
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We are projecting an increase in sales of MP3 players to $4.5 billion in 2006, with 30 percent of all MP3 players sold having video playback capability.
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Wal-Mart's impact in almost every sector of retail is undeniable. It's hard for any company to stay competitive given Wal-Mart's significant cost advantages. And now Dell's entry into consumer electronics means the competition is becoming more intense,