Seth Godin
Seth Godin
Seth Godinis an American author, entrepreneur, marketer, and public speaker...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth10 July 1960
CityMount Vernon, NY
CountryUnited States of America
book thinking design
When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
design marketing driven
Market-driven design builds the success of the product's marketing into the product itself.
design marketing influence
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
design lasts advantage
Design is the last great competitive advantage.
journey design envelopes
Taking delight in the journey takes confidence. It pushes the envelope of design.
art design effort
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
thinking design might
When we think about what might go wrong, we're more likely to design something that goes right.
ability asset change changing fast single
The ability to change fast is the single most important asset in a world that's changing fast.
buy click link
to click on a link or buy online.
blogs exist plenty room
I think there's plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That's just not the kind of blog I'm writing, and I'm not the kind of blogger that could do that.
age flies innovate notion
This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over.
limited proof publishers resources shelf work
Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work.
actively fraction global helps people tiny
When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate.
create deeper direct finest history mail mechanism net relationships richer
The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.