Seth Godin
Seth Godin
Seth Godinis an American author, entrepreneur, marketer, and public speaker...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth10 July 1960
CityMount Vernon, NY
CountryUnited States of America
fire support marketing
You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
mean fire marketing
By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
mistake organization fire
In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.
fire people trying
Developing expertise or assets that are not easily copied is essential; otherwise you’re just a middleman. “ “Don’t try to be the ‘next’. Instead, try to be the other, the changer, the new. “ “Everyone is not your customer. “ “Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
business fire people
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
ability asset change changing fast single
The ability to change fast is the single most important asset in a world that's changing fast.
buy click link
to click on a link or buy online.
blogs exist plenty room
I think there's plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That's just not the kind of blog I'm writing, and I'm not the kind of blogger that could do that.
age flies innovate notion
This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over.
limited proof publishers resources shelf work
Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work.
actively fraction global helps people tiny
When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate.
create deeper direct finest history mail mechanism net relationships richer
The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.
dream circles outcomes
Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
inspirational running goal
Life is like skiing. Just like skiing, the goal is not to get to the bottom of the hill. It's to have a bunch of good runs before the sun sets.