Seth Godin
Seth Godin
Seth Godinis an American author, entrepreneur, marketer, and public speaker...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth10 July 1960
CityMount Vernon, NY
CountryUnited States of America
promise world environment
We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
doors promise dollars
Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.
hard-work promise world
Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
promise marketing way
Making promises and keeping them is a great way to build a brand.
mean perfection promise
Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
jobs promise delight
Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
ability asset change changing fast single
The ability to change fast is the single most important asset in a world that's changing fast.
buy click link
to click on a link or buy online.
blogs exist plenty room
I think there's plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That's just not the kind of blog I'm writing, and I'm not the kind of blogger that could do that.
age flies innovate notion
This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over.
limited proof publishers resources shelf work
Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work.
actively fraction global helps people tiny
When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate.
create deeper direct finest history mail mechanism net relationships richer
The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.
dream circles outcomes
Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.