Sheena Iyengar
Sheena Iyengar
Sheena S. Iyengaris the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School. She is one of the world's experts on choice. Her research focuses on: why people want choice, what affects how and what we choose, and how we can improve our decision-making outcomes...
NationalityAmerican
ProfessionEducator
Date of Birth29 November 1969
CountryUnited States of America
based believer great
I'm a great believer in the idea of not choosing based on our taste.
age choose clearest example fund good less likely options presence retirement save
There are times when the presence of more choices can make us choose things that are not good for us. For me the clearest example is that the more retirement fund options a person has, the less likely they are to save for their old age.
When I was very young, my background as a Sikh-American made me aware of the tensions that underlie choice.
bohemian choosing express furniture home infer instead people saying supposed trying
When you're choosing furniture for your home that's supposed to express who you are, what you are also saying is you want other people to infer what you want them to infer. What if they see something different? Wouldn't it be really depressing if you're trying to be bohemian and instead they see you as Rush Limbaugh?
numbers people decision
When people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose.