Sheena Iyengar
Sheena Iyengar
Sheena S. Iyengaris the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School. She is one of the world's experts on choice. Her research focuses on: why people want choice, what affects how and what we choose, and how we can improve our decision-making outcomes...
NationalityAmerican
ProfessionEducator
Date of Birth29 November 1969
CountryUnited States of America
uplifting meaningful responsibility
Choice is more than picking 'x' over 'y.' It is a responsibility to separate the meaningful and the uplifting from the trivial and the disheartening. It is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.
choices world interpretation
We have the ability to create choice by altering our interpretations of the world.
odds doubt use
Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots of different biases, particularly if what you're deciding is something that you really, that expertise can be brought to bear on it, there is a way in which you can align the odds, so then you should really use reason.
choices typical reports
The typical American reports making about 70 [choices] in a typical day.
commitment order practice
In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of the hardest things to practice in a world of so much choice.
choices six overwhelmed
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.
choices expansion explosions
The expansion of choice has become an explosion of choice.
choices priorities trying
I pick what are my priorities and I limit those priorities to less than five in my life and really in those particular areas put in the energy to try to make good choices.
choices tools want
Choice is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.
keys choices choosy
The key to getting the most from choice is to be choosy about choosing.
feelings tomorrow minutes
So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even a few minutes from now. It just tells me how I'm feeling right now.
creative environment process
Choosing is a creative process, one through which we construct our environment, our lives, ourselves.
numbers people decision
When people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose.
trying needs narrative
The phantasmagoria, the actual experience that we try to understand and organize through narrative, varies from place to place. No single narrative serves the needs of everyone everywhere.