Simon Anholt
Simon Anholt
Simon Anholt is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries...
fact known owned percent sounds
Sounds French, it is known to be British, but in fact it is 100 percent owned by McDonald's.
brand fact fashion french high might quality sounds
Think 'Pret a manger,' a brand that at first sounds very French and you might think it is a fashion store. In fact it is an eatery -- they do high quality take-out food,
brand gives instant valuable value
Once you have got a brand image, it is the most valuable thing you can have. It gives instant value, credibility, reliability and reassurance,
asset charge licence money product promise quality
It is a promise of quality and a licence to charge more money for your product -- very often it is the most important asset of a company.
public-opinion opinion superpower
The only remaining superpower is international public opinion.