Steve Allison
Steve Allison
begin bringing market midway psp strong support top
In 2006, Midway will begin our strong support of the PSP handheld market by bringing some of our top franchises to the system.
add advertising allow along believe context create cultural engaging relevance strategy technology
Along with our strategy to create immersive, engaging content, we believe that the technology to allow for dynamic, in-game advertising will add a sense of cultural relevance and context for the mass-market audience.