Steve Beeks
Steve Beeks
Stephen John "Steve" Beeksis an English former professional footballer and coach. In November 2010 Beeks became the trainer of Finnish women's club Åland United...
box combine continue extensive franchise gave gore great home horror leading legs madmen marketing memorable mind momentum movies office overall packaging program pull releases retail saw stood stops street success suspense taking unique video visibility
The success of the first two releases confirms that SAW is a franchise that will continue to have legs for a very long time. The movies combine action, suspense and gore while taking us into the mind of one of the most memorable madmen in horror movie history. While the success at the box office gave SAW II momentum for its home video release, we also ensured that it stood out at retail with unique packaging and an extensive marketing and promotional campaign. With the Valentine's Day opening, we were able to pull out all the stops on a unique overall marketing program that gave the release great visibility leading up to street date.
totally typical
They know they can't really over-commercialize that environment. You have to go about this totally differently than a typical retailer promotional partner.
brand break consumer franchise hard market unless
Franchising always has been important, but it's more important now, ... The market is softening, the consumer is a little more discerning, and unless you have some brand recognition, some franchise power, it's going to be hard to break through the clutter.
brand break consumer franchise hard market unless
Franchising always has been important, but it's more important now. The market is softening, the consumer is a little more discerning, and unless you have some brand recognition, some franchise power, it's going to be hard to break through the clutter.
achieve best carry considered ensure giving goal number opportunity strategies
We will carry out a number of strategies that will ensure we achieve our goal of giving the film the best opportunity to be considered for awards.