Victor Koo
Victor Koo
Victor Kooserved as president Sohu.com before leaving to co-found video website Youku in 2006, which merged with Tudou in 2012, creating one of China's premiere video portals. Prior to the announcementof the merger, Youku was the #11 website in China, and Tudou was #14...
NationalityChinese
ProfessionBusinessman
CountryChina
founded funniest history home motivate time tv videos youtube
Remember, when YouTube was founded in the U.S., America's Funniest Home Videos had been around for a long time. In China, the history of TV as well as user-generated video is very, very short. So, we've actually had to do a lot of things to motivate that.
brands engines knows looking time
In the U.S., search engines are king. That is because everyone already knows what they are looking for. Brands have been around for a long time.
government agency branding
In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.
gone stanford ifs
If I hadn't gone to Stanford, I'd be working at P&G now.
youtube adopted models
If Youku had adopted YouTubes business model, we just would not be here. We would not exist.
became carrying early marketing mostly platform premier promotion
Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.
advertising china emerging growing mainstream market online portion relatively represents video
The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.
becoming combining model netflix original syndicate
Youku Tudou is a hybrid, like combining Netflix and YouTube. Like Netflix, with Youku, which launched in 2005, we syndicate a library of longform content and create original content. The Tudou model started with user-generated content but is increasingly becoming about partner-generated programming.
audience base brand leadership online platform reach user video
On the monetization front, our strengthening leadership in internet user base and broadening reach of our platform have already positioned us as a must-buy platform in online video for brand advertisers to reach a nationwide audience within China.
believes business continue enhance increase key number opportunity platform strongly terms users value
Our management team strongly believes that the key opportunity of our business does not only come from just the increase in terms of number of users but also how we continue to enhance the value of our platform for our users.
kong third
At the Hong Kong festival, we were co-producers of the opening film, 'Aberdeen,' which is the third part in a popular movie series.
relationship strategic
Broadening and deepening the relationship with our users and advertisers have always been our strategic priority.
consumer direct games movies revenue
Getting direct consumer revenue through movies or games or other culture products is something that we are very suitable for.
confident content future profitable scale
With the scale of our traffic, content library and monetization ability, we are confident to see profitable growth in the future.