Wolfgang Bernhard
Wolfgang Bernhard
Wolfgang Bernhardis a member of the Board of Management of Daimler AG. He served as the former President and COO of Chrysler from 2000 to 2004...
business components determined endangered far following portion
Following a comprehensive analysis, we determined ... that the competitiveness at a sizeable portion of our components business is endangered and a considerable portion are far removed from being competitive at all.
cars reason
There was only ever one reason for delaying the launch: the cars were not right. Even if only one in 10 is having problems, then I will not give my approval.
factories german prices produce
Our German factories must be able produce at prices appropriate for export.
corner turned united united-states
I think we have turned the corner in the United States,
acute crisis decisive next succeed three
The next three years will be decisive for us, ... If we don't succeed in the next three years, there'll be an acute crisis at Volkswagen.
enter families market meets missing necessary product segment van
In the VW product range, we are missing a van for families which meets the necessary requirements of our American customers. With this new vehicle, we are going to enter another important market segment with our own product.
entirely ten
Ten of them will be entirely new models.
run states test united united-states
The United States is the litmus test for our competitiveness. We won't run away from that.
company people understand
It's a company in crisis. People need to understand that. They have to change.
customers engine fuel prices rising talking
We see that rising fuel prices put our customers in need of more-fuel-efficient vehicles. We are talking about a completely new world of engine technology.
either manner mark plants question
VW must either put a question mark over plants or the manner in which they work.
car concept everybody good happening production reach time using
Using the concept time for a production car is good because everybody comes and not much happening around, so you can reach everybody who is at the show, ... We will have a concept car.
alone cannot cutting future survive
We cannot survive alone by cutting costs. We need a future at Volkswagen, and at the end of the day that future comes from the products.
activities danger fitness tough undergo
Those activities that are in danger must undergo a tough fitness program.