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As consumers continue to embrace the Internet as an integral part of their everyday lives, marketers continue to acknowledge that interactive is a crucial medium to engage their customers and create deeper brand experiences. Greg Stuart
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Augusta is the perfect market for us to deliver our decentralized brand of banking,
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The more direct connection with the customer, the better, ... This is our extension of the Neiman-Marcus brand into this new world.
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Companies have recognized these consumers are frustrated with how come this brand doesn't talk to me. How come they don't speak my language? Why are they only talking to the younger generation?
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Developing a brand name and identity for a professional sports team is a pretty detailed process. It can take a little longer than you expected, especially the legal process.
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Detroit needs to increase its competitiveness by focusing on things it does well, like Ford's F-Series pickup trucks, and they need to discard brands that have outlived their usefulness, like Buick, Mercury and perhaps Pontiac.
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The secret of our success is that we are not a clone of the U.S. edition. We let the local publisher and editor interpret the brand with a local voice.
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The thought is, quite simply, to capitalize on our brand and use our talent in pre-packaged pieces and in separate stand-ups with local reporters.
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The thing I have the most problem with is consistency. We saw it already. The equipment isn't consistent from brand to brand and from goaltender to goaltender. I would like to see that changed. Some pads were wider than others.
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Before I go to work, I like to pump myself up by crying over my master's degree. Jenna Marbles