Famous Quotes & Sayings

Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.

Jim Hill

I served on the Town Council of Jupiter from 1975-1981 and, even though it was much smaller then, we found real issues to deal with, such as keeping taxes low, living within our means, dealing with growth. We would not have bothered about someone advertising a puppy for sale with a sign on their own property. I guess we were so good that now the council and staff can deal with that very dangerous woman who put a sign in her own yard!

This gives our clients exposure beyond just search advertising.

Orlando Jones

That's how I found myself in the advertising world, with my partner. I was trying to get a tape of me doing something that I thought was funny.

Leslie Moonves

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

George Lois

When I lecture kids, I say, 'You've got to be ambitious by the advertising - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.'' They look at me like I'm nuts, but that's what you can do.

We have received countless inquiries about our paid search solutions from small to mid-size advertisers. Express is in response to that demand, providing a sophisticated, yet very easy-to-use, tool for advertisers to manage the complexity of the search engines and optimize their campaigns.

The creative work is a blend of past and present that is uniquely newspaper media. Newspaper media is time tested and future ready for this brave new world of advertising in the 21st century. If the industry wants the advertising community to believe that it is a vibrant media choice, it needs to believe in itself. It needs to get its swagger back.

The reality is retailers will not increase their inventories or order advertising until the governor does sign the bill.

Howard Gossage

The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

Controversy is the new black. It gets people like us to talk about advertising.

Peter O'Meara

And we haven't started our advertising campaign yet.

And what we saw in 2001 was marketers cut back dramatically in online advertising. There were a number of responses to that, and one of them was pop-ups.

Another advertising campaign is going to do nothing for hard-pressed farmers.

Engaging consumers these days ? in their minds, in their hearts, in their heads ? takes more than advertising on a special event to a large audience.

Mel Karmazin

During the quarter, we announced acquisitions in virtually all operating areas of the company -- in television stations, the Internet, outdoor advertising and syndication, ... We believe these new investments will create significant value at both CBS and Infinity in the years ahead.

Ann Wright

We created about 300 ambassadors for us, ... It's free advertising, and we're getting some great feedback from them.

Scott Smith

Both events went magnificently. They also used temporary tattoos and rubber stamps as new, innovative mediums for advertising the fair to 12 to 24-year-olds.

Boni has been instrumental in leading the development of our strategic plan, and I am excited by the vision and leadership she will bring to our advertising sales efforts.

Calvin Ayre

Bodog.com has always had a very popular refer-a-friend program, and this can be directly attributed to the high quality of customer service we provide. In an industry where credibility is king, and 'word of mouth' advertising is extremely important, our players are integral to spreading the word about the quality of our brand. We would like to thank each of our players for sharing their online entertainment experience with their friends.

Nick Harkaway

Booksellers are tied to publishing - they need conventional publishing models to continue - but for those companies, that's not the case. Amazon is an infrastructure company; Apple sells hardware; Google is really an advertising company. You can't afford as a publisher to have those companies control your route to market.

Broadcasters are focused on improving programming in these areas in order to drive advertising revenue growth.

John Battelle

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.

Earnings of our conventional TV businesses were negatively impacted in the quarter by the Olympic Winter Games, which distorted normal ratings and advertising revenues in all television markets over a two-week period in February.

Big advertisers are looking more for stature and less for ubiquity. It is individual, well-planned and targeted campaigns that will be hitting our streets.

We see Google experimenting in so many places outside of its core search and advertising business, whether that's bringing broadband Internet to the world or funding an entirely separate company to pursue solutions to disease and mortality. Amazon's one of the few other companies that thinks as big as Google does.

Jason Calacanis

Today you can start a blog, build an audience, and give the advertising slots to AdBrite or Google AdSense.

We were finding our conviction about the advertising business.

While we are in a bit of an advertising slump, and that's impacted cash flows and performance, looking out over the medium term they have got balanced portfolios and they have been able to reduce debt.

While we are disappointed with the results and expect continued intense competition, we remain committed to our focus on store execution, training, inventory control and effective advertising and promotions. We believe this is the formula for increasing sales and improving cash flow in the long term.

While the television advertising market is currently subdued, the medium term outlook remains positive.

While the Super Bowl is one of the most watched events on television and people pay particular attention to the advertising itself, you can extend your brand messaging by delivering your commercials in other formats. By offering our commercials and others exclusively on Sprint TV, we hope to once again position the wireless device as the 'third screen' for entertainment, news and information.

We wanted to connect with people as strongly as some of our great advertising campaigns of the past did -- such as with Beattie with Maureen Lipman or Bob Hoskins in 'It's good to talk' -- but in a way that's relevant to today's modern relationships.