Famous Quotes & Sayings

David Ogilvy

If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.

David Ogilvy

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

David Ogilvy

I always said that mega-mergers were for megalomaniacs.

David Ogilvy

Advertising reflects the mores of society, but it does not influence them.

David Ogilvy

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

David Ogilvy

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

David Ogilvy

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

Annette Bening

It's hard to make a living in this business. Unions aren't as strong as they used to be. For a journeyman actor - someone who doesn't have a famous name but has consistent work in theater or film or TV - it has become harder to get through, harder to raise a family.

Ann Beattie

I've been in this business for a long time, and I no longer think that anything that I do by way of clarification is ever going to eradicate the mistakes.

We've been clear with the Israelis on their obligations under the 'road map' and President Bush has specifically called on the Israelis not only to remove illegal outposts but to stop settlement expansion.

We've been as busy or busier than the Christmas holidays. There's the Super Bowl, and right after it is the Olympics, and then there's March Madness.

Phil Brown

We are so thankful for the community support we received, ... To drive around and see 'Save the 179th' signs in yards and businesses -- it's heartwarming.

(To) reignite growth, we have structured our operations into three independent businesses that leverage our core strengths while providing customers with the products they want and need,

There are probably thousands of businesses that need this type of help, but this happens to be in the back yard of the lawmaker who runs the subcommittee.

The radio business has been going through a transition. For years and years the radio business was inaccessible to a man off the street.

Chip Conley

Business principles are only as good as the practices that back them up.

Ben Bernanke

Well, optimism's a good thing. It - makes people go out and - you know, start businesses and spend and do whatever is necessary to get the economy going.

Rose Kennedy

My husband changed jobs so fast that I simply never knew what business he was in.

Gerald Chertavian

The Opportunity Divide doesn't just keep our students disconnected from the mainstream economy; it prevents our businesses from growing.

For small businesses trying to figure out how to get big, I would say you are going to have to take some risks. And I think that is what shuts off most people. They are not willing take the risk.

I have degrees in social science, math and physics. Everything but business.

In the charitable world as in the business world, opportunities should drive budgets, not the other way around.

My friends call me a 'pace-setter.' Sometimes I am impatient, I think, but you must be fast and flexible in business because uncertainty is the only certainty in life.

Gerry Harvey

As a retailer, we want everyone out there to earn more money, but then if you're running a business, and we can't make money because the wages are too high, that's a problem.

I started out years ago as a theater major and got disillusioned with it. It's a rough business.

Owen D. Young

It is not the crook in modern business that we fear, but the honest man who doesn't know what he is doing.

Evan Williams

Most of the great businesses of our time have experimented. Like Google.

Adam Green

You may love football, but that doesn't mean you have any business trying to play the sport. It's the same thing with filmmaking... everybody has a great idea for a movie, but do you have the stamina to get good at your craft and deal with how heartbreaking it is?

George Tillman, Jr.

I'm in this business to make films, not get deluded by the system. The system is set up to give you a headache.

Shops are not a growing business, so it's a scary place to be.

Gabe Kaplan

In show business, you had levels. I was at the top of the TV end of it.

We have continued to see good momentum in all core business areas.

Mark Noble

We're trying to make sure everybody has someplace to go when they get here. The buses don't get new destinations until they leave the property.