Aerin Lauder
Aerin Lauder
Aerin Rebecca Lauder Zinterhofer is an American heiress and businesswoman...
NationalityAmerican
ProfessionBusinesswoman
CountryUnited States of America
dream fashion home
People always ask what I would have done if I weren't doing what I'm doing. And I say I'd [still] be in fashion or in beauty. It's such a dream come true now because I have the ability to go into home [goods] and accessories as well.
fun home thinking
I think it's so much fun to create a space. As the world has gotten more and more hectic - with these horrible catastrophes [happening] - people are going out less, ordering in, [having guests over]. People love to be in their homes.
girl fun home
When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty. As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
passion home heritage
Beauty is my heritage, but home decor is very much my passion,
home thinking ideas
I think to make your home as comfortable as possible is so important. There's something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
associate bush home
My grandmother had a lilac bush at her home in Long Island. I always associate the scent of it with her and try to have lilacs in my home.
certain cozy feels home items living parts ton
There are certain parts of the home that I think embellishment feels cozy and inviting. Then there are other environments, for example, the living room, where I don't have a ton of items on the table.
home
I like to entertain at home, to live beautifully but comfortably.
mother children book
I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
accessories passionate
I always loved beauty and accessories, and it's always something I was passionate about.
summer creative process
One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
people house sunglasses
People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
wish one-thing asks
When you ask women what's the one thing they wish they had more of, they always say time.
summer beach ideas
So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.