Al DiGuido
Al DiGuido
Alexander "Al" DiGuidois an innovator in the direct response industry and in e-mail marketing methods. As of December, 2011, he is the former CEO of direct marketing company Zeta Interactive. Prior to his position with Zeta, DiGuido was the CEO of Epsilon Interactive, another direct marketing company, DiGuido also served as CEO of Bigfoot Interactive, CEO of Expression Engines, EVP at Ziff Davis, and publisher of Computer Shopper, where he launched ComputerShopper.com, a direct-to-consumer e-commerce engine. Prior to Ziff Davis,...
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Our latest research confirms a major change in consumers? behavior as it relates to the way they choose to interact with the brands they love and trust. For retailers with a credit card offering, this represents an enormous opportunity to craft relevant, timely e-mail communications that not only save costs but generate incremental revenue opportunities and customer satisfaction. The retailers who fail to capitalize on this opportunity will soon find themselves losing market share to those who are more actively offering and promoting this service to their most loyal of customers.