Al DiGuido
Al DiGuido
Alexander "Al" DiGuidois an innovator in the direct response industry and in e-mail marketing methods. As of December, 2011, he is the former CEO of direct marketing company Zeta Interactive. Prior to his position with Zeta, DiGuido was the CEO of Epsilon Interactive, another direct marketing company, DiGuido also served as CEO of Bigfoot Interactive, CEO of Expression Engines, EVP at Ziff Davis, and publisher of Computer Shopper, where he launched ComputerShopper.com, a direct-to-consumer e-commerce engine. Prior to Ziff Davis,...
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So much of retailers? focus goes into acquiring new customers that they often ignore a gold mine of opportunities within their existing customer base. Whenever a bill is presented to a customer via e-mail, the retailer has another opportunity to not only reduce costs and strengthen customer loyalty, but also to provide the customer with relevant and valued offers that can incite additional purchasing. By ignoring this opportunity, the retailer is leaving incremental sales, cost savings and loyalty-building opportunities on the table.
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Our latest research confirms a major change in consumers? behavior as it relates to the way they choose to interact with the brands they love and trust. For retailers with a credit card offering, this represents an enormous opportunity to craft relevant, timely e-mail communications that not only save costs but generate incremental revenue opportunities and customer satisfaction. The retailers who fail to capitalize on this opportunity will soon find themselves losing market share to those who are more actively offering and promoting this service to their most loyal of customers.
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Consumers are increasingly managing their accounts online and more and more move in the direction of managing all accounts online.