Alan Cooper
Alan Cooper
Alan Cooperis an American software designer and programmer. Widely recognized as the “Father of Visual Basic," Cooper is also known for his books About Face: The Essentials of Interaction Design and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. As founder of Cooper, a leading interaction design consultancy, he created the Goal-Directed design methodology and pioneered the use of personas as practical interaction design tools to create high-tech products...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth3 June 1952
CountryUnited States of America
There's only one thing you can use against pure logic, and that's common sense.
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
I think the phrase 'computer-literate' is an evil phrase. You don't have to be 'automobile-literate' to get along in this world. You don't have to be 'telephone-literate.' Why should you have to be 'computer-literate'?