Alan McCollough
Alan McCollough
base charges circuit city earnings overall performance remain sales trends
We remain dissatisfied in the overall sales performance of our Circuit City business, ... no new trends on which to base any charges in earnings expectations." ()
additional advertising building circuit city continued dollar expense flat gain held higher investment labor level leverage model optimize quarter relatively retail sales since stores team view work
We view the additional advertising expense during the quarter as an important investment in building the Circuit City brand. Since our retail stores team held labor expense relatively flat on a dollar basis, we were able to gain significant leverage on our higher level of sales as we continued work to optimize the labor model in our stores." ()