Alan McCollough
Alan McCollough
associates average compared december drive effective evidence further great helped improved increase integrated inventory levels offering offset prior record reduction results sales size strong throughout ticket tightly work
Our record December sales results are further evidence of the great work being done by Associates throughout our company. More effective advertising, improved inventory in-stock levels and a tightly integrated multi-channel offering helped drive the year-over-year improvement. A strong increase in the average ticket size more than offset a reduction in traffic, compared with the prior year." ()
digital dvd industry portable resulted sales satellite strong systems trends
The industry trends and our own initiatives resulted in strong sales of new technologies such as digital and thin-panel televisions, portable DVD players, digital satellite systems and portable digital audio,
broad december flat game imaging mp3 navigation notebook number players products saw strength video
In December we saw strength in a broad number of categories, but we saw significant strength in flat panel televisions, MP3 players and accessories, notebook computers, video game hardware, navigation products and imaging products." ()
additional advertising building circuit city continued dollar expense flat gain held higher investment labor level leverage model optimize quarter relatively retail sales since stores team view work
We view the additional advertising expense during the quarter as an important investment in building the Circuit City brand. Since our retail stores team held labor expense relatively flat on a dollar basis, we were able to gain significant leverage on our higher level of sales as we continued work to optimize the labor model in our stores." ()
base charges circuit city earnings overall performance remain sales trends
We remain dissatisfied in the overall sales performance of our Circuit City business, ... no new trends on which to base any charges in earnings expectations." ()