Alan Schneider
Alan Schneider
Alan Schneiderwas an American theatre director responsible for more than 100 theatre productions. In 1984 he was honored with a Drama Desk Special Award for serving a wide range of playwrights. He directed the 1956 American premiere of Samuel Beckett's Waiting for Godot, Edward Albee's Who’s Afraid of Virginia Woolf? and Tiny Alice; the American première of Joe Orton's Entertaining Mr Sloane, Harold Pinter's The Birthday Party, as well as Pinter's The Dumb Waiter, The Collection, and a trilogy of...
advantages appeal bring buyers challenge closer created definition enhance families functions interior lifestyles lounge market mostly needed outside relaxed rows serving social three together usual vehicle
So the challenge was to revitalize what a three-row vehicle could be. We needed to appeal to more people, with more functions for the lifestyles of buyers who are outside the definition of the usual minivan buyer. This vehicle needed to show the advantages of what three rows can do as a way of serving a market that's mostly being ignored, We know how vans are used and how they're configured. We wanted to look at the social aspect, and at how we could use an interior to bring families closer together to enhance their experience. So we created this relaxed lounge environment.