Albert Rauch
Albert Rauch
generic harder start worrying
If you had a generic Lipitor, it would be harder for Vytorin to compete. When you have a generic out there, you start worrying about therapeutic substitution.
against best competition defense generic innovative older product products replace worry
The best defense against generic competition is innovation, because you don't have to worry so long as you come up with an innovative product that antiquates your older product, ... You can replace your own products before generic competition comes out.