Alfred Kahn
Alfred Kahn
carefully digital entertainment gaming generation increasing introduce next perfect premiere program status system time xbox
The increasing status of Xbox 360 as the premiere next generation digital gaming and entertainment system makes this the perfect time to introduce a carefully orchestrated licensing program that expands the Xbox brand.
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We have built an impressive roster of captivating and successful children's entertainment properties. Given the increased number of brands that we are representing that focus on an older audience, we felt it would be beneficial to organize a new subsidiary primarily devoted to the marketing and licensing of these brands. We believe that we can successfully utilize our marketing and licensing expertise to build brand value for properties targeting an older consumer that are not necessarily media or character driven.
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We are thrilled to serve as the partner of choice and act as the vehicle for Microsoft to broaden its appeal among a more mainstream market focusing on children and family entertainment. We are confident our strong track record in developing integrated marketing and merchandising programs designed specifically for kids will enhance the future success of Microsoft Game Studios.