Alfredo Alonso
Alfredo Alonso
Alfredo Alonso is a Cuban-born media executive. He has held numerous senior management positions in Spanish-language media publishing, radio, television and event management. He is known as an innovator of new products to reach the U.S. Hispanic media marketplace...
broad catalog fact music popularity radio stations
The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.
hispanic identify listening longer population radio spend stick tend
Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station.